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Concentrating on identifying what works for you or your team and ensuring you do more of it. In doing so, you achieve your results much sooner. We encourage individuals and teams to define their idea of a "future perfect" and identify elements where that currently exists, building on it toward that future.
After a lengthy meeting with the owner it transpired that the he himself had been responsible for acquiring the two most lucrative contracts the company had ever won. This enabled the owner to change his mindset, re-evaluate his own competences and also place his relationship with the Business Development Manager on a more realistic basis.
We don't use "close the sale" type of jargon. Instead, whilst acknowledging that people can be self conscious in a sales situation, confidence comes from identifying what currently works and building on it.
(More details of our unique approach to selling can be found in the published guide: "Hate Selling" - let's call it Client Recruitment!" by John Sproson)
Effective change strategies involve identifying the new "territory" and getting there as quickly as possible. Since the way to a solution depends on the solution itself, we do not encourage you to "talk through the problem", but focus on the solution. By identifying possibilities from the past, you will be more able to support sustainable change.
We asked the client to describe what the newly merged company would look like this time. He described the advantage it would have over its predecessors, the benefits it would bring to staff and customers and the major advantage it would bring to the owners in monetary terms.
We asked the client what had gone well on the first occasion that could be applied to the new situation. He articulated this very clearly and in doing so confirmed that the circumstances were now completely different. He saw no reason why the merger shouldn't proceed. It did and the new business was even more successful than the owner had ever imagined.